Referring to our email of January 16, 2020 announcing the E-Commerce and Digital Marketing in China Workshop due to precautionary measures the EU-SME Center, in Brussels, has replaced the speaker Mr. Liam Jazcii with Mr. LUIS GALAN, CEO and founder of the 2Open China Ecommerce.

Mr. Galan has not been in China recently and has not been in contact with people visiting China.

The Cyprus-China Business Association and the Cyprus Chamber of Commerce and Industry are co organizing with the EU-SME Centre, a truly unique workshop.

The workshop will take place on Thursday March 5, 2020 at Hilton Nicosia (ex Hilton Park) from 9.00-14.00.

Mr. LUIS GALAN, CEO and founder of the 2Open China Ecommerce will come to Cyprus to do the workshop

Participation Fee:
€80 per person
€100 for non – members


E-commerce and the efficient use of focused modest marketing budget have become key aspects to take into consideration for EU SMEs when developing their strategy in China. However, the lack of information on both e-commerce and marketing channels makes it difficult for businesses to make informed decisions.

Small EU businesses should be particularly aware of the rapid growth of e-commerce platforms in China which has diversified the entry modes to the country, providing
them with more channels to sell to the market. Our workshop aims to provide a clear and practical view of the e-commerce environment, describe the available options for EU SMEs in China, as well as, help companies assess the potential, costs, and implications of each of the options. This workshop covers an array of practical aspects and up-to-date best practices and it is designed for any brands or merchants with an E-commerce or digital projects on the Chinese market, entrepreneurs and Ecommerce practitioners.


For almost a decade, Luis has been in charge of 2 Open, a digital marketing and E-Commerce agency with offices in China and Spain that helps foreign brands develop and boost their online sales in China through the provision of marketing and strategic consulting and transactions monitoring services. 2 Open is an official partner of Tmall Group, one of the most important online platforms in China.

Before embarking on this adventure, Luis worked for the PRISA Group and eBay in the digital and online sales areas, respectively. Luis has advised a large number international companies from a wide variety of sectors: F&B, cosmetics, maternity and baby, food supplements and footwear. He has also been a speaker at numerous seminars and training on online commerce and digital marketing, some of the most significant are “Hispanic Startups 2016” or “How to make the most of the E-Commerce Boom in China” (2019). Luis also publishes articles in several Spanish and international media.

On the educational side, Luis has an MBA from China Europe International Business School (CEIBS) and a Master in Information Technology from IE Business School. Luis speaks Spanish, English and Chinese.


9.00 – 09.20 Welcoming Coffee
Registration and networking
09.20 – 09.30 Welcoming Address
President of Cyprus – China Business Association
Mr Theo Parperis
09.30- 10.00 Market Overview
Market Size and Performance
10.00 – 10.45 Selling Online ίη China
Modes of Sellίng Onlίne
Thίrd-Party Platforms ίn Chίna Payment Methods
10.45 – 11.00 Q&A and discussion
11.00 -11.15 Coffee Break
11.15 – 11.45 Chinese Customers Market Trends Consumer
Behaviour Top Selling Products
11.45 – 12.30 Digital Marketing
China Digital Trends Social Medial Landscape
Adapt to the Chinese Context
12.30 – 13.00 Q&A and discussion
13.00 – 14.00 Lunch


Download participation form