Executive Summary

Key Findings At times of uncertainty, international and cross-cultural business becomes increasingly demanding and complicated. The 2020 Cyprus – China Business Survey explores the common challenges and needs of Cyprus – China Business Association members and highlights the necessity for Cypriot businesses to adapt, collaborate, and innovate in the 'new normal'.

Finding reliable and trustworthy collaborators (suppliers, distributors, agents, etc.) was found to be the most common challenge faced when working with China. To boost their business efforts in the Chinese market, participants stressed the need to access company credit reports to evaluate the creditworthiness of potential partners. Survey participants also stated that online selling and generating leads through a website or social media is one of their top priorities right now.

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